GenERAtion-Z

Disclaimer- This article contains more emojis than required. Read at your own risk. Emoji is the Gen Z language. From daily ‘Good morning texts’ with a ❤ to that occasional 'What is  happening? 🙃’ text (now 5 times daily) we can’t imagine our world without them. The world has also changed to our needs and now emojis have entered the workplace 🖥.  Brands are also slowly evolving into this world of emojis and using them to publicize their products (since they know what we like 😏). Dominos will now send you a pizza if you tweet-🍕. Visual communication has become the future of workplace communications. (We won!)  As Gen X looked at fax like its ancient history, we do the same with emails.🤷 Why should I send a long email explaining that I’ve accepted a deal and make it sound bland and boring when I can easily just send a text – We got the deal 😎. Do you know what precious resource emoji saves the most? Time⏳! Fewer words can actually increase understandin...

Imagine you’re searching for a website to do a specific course you’re interested in. You come across 2-3 websites offering this course and the price is almost the same. You try to find differences in their curriculum and syllabus but that is also more or less the same. In this state of confusion, you talk to one of your good friends who knows about one of the websites and she tries to convince you that it is the best. You are very likely to get ‘influenced’ by her if you trust her or maybe just admire her choices. In this era of Gen Z, influencing has become indispensable. Since the competition has increased multifold the winner in this race is one who can influence you and drive your attention to them (the same applies to the dating world). Influencer marketing has come up as the trendiest marketing strategy of 2020. Now it is #influencermarketing everywhere. It is pretty evident what influencer marketing is from its name only. The example given above further explains it.  Here go...

Welcome to our blog. Before we start with anything else, we would like you to know about us and how we came up with this idea. The authors of this blog are Aditi and Ishita. (yes we do other things apart from crying over our college grades) We are students of Sri Venkateswara college and are pursuing BCom Hons. We love pizza and absolutely loathe early morning classes. One fine day we thought why aren't we doing something in this extremely boring and stressful time? Something which could be helpful for us and others too. Something which will teach us a lot and will be fun too. After sessions of brainstorming (and fights), we finally came to this decision. We'll start a blog! Yay.  Now the next milestone was to decide a topic. Again after so many deliberations, research and discussions we decided to go ahead with- Generation Z A blog by Gen Z for Gen Z. Who are we or shall we say you? We are a new generation of influencers that are determined to change it all. Members of Gen Z...